Ethnicraft is now a member of Be Original Americas.

Authenticity, creativity, and enduring design have always been core elements of our brand. With our values aligned with those of Be Original Americas, the step to join forces was logical and easily made.

Be Original Americas is a non-profit committed to informing, educating and influencing manufacturers, design professionals and individuals on the economic, ethical, and environmental value of authentic design while preserving and investing in its future.

The value of authenticity cannot be underestimated or taken for granted in today’s market. Through a program of lectures, workshops, and roundtables, Be Original Americas’ goal is to establish a set of industry standards. With these in place, everyone from consumers to architecture and design professionals can support the hard work that goes in the objects we all love.

Among the other members are brands like Flos, Cassina, Alessi, Kartell, Vitra, and Moooi.

To learn more about Be Original Americas, click here.