Style and Sustainability: Combining design with green practice
“Gucci released an organic cotton T-Shirt line, Stella McCartney utilizes environmentally friendly materials in her label, and Alexander McQueen made a statement on the subject with his earth and skull-patterned scarfs—fashion mega brands have set the tone for stylish sustainable practices, prompting the rest of the world to follow on their sumptuous, six-inch-heeled footsteps.
Undoubtedly, sustainability plays a paramount role in the furniture design field. Like the industry’s fashion counterparts, can furniture labels practice sustainability without compromising style? We highlight three golden rules that sum up what sustainability means for us and how style and sustainability are inseparable elements that exist within our green practice.
Sustainable is: choosing responsibly-sourced materials
Let’s start at the basics—the raw materials. Our raw teak come from sustainably-harvested sources with Forest Stewardship Council (FSC) certifications. To reduce waste, we repurpose leftovers and sawdust as fuel in drying ovens, or incorporate them in the furniture.
Ethnicraft also works closely with the Indonesian government to ensure strict tree-replanting policies. With the essentials covered, we can move on to the next step: the design.
Sustainable is: the core of our design and construction
Sustainability is at the heart of our design. Recycled materials from old furniture and structures are incorporated in our unique constructions, and we see the perimeters of our green practice as fuel, and not hindrances, to our design process.
The Pop low table and stool, and the Butcher stool are apt examples of how we incorporate wood leftovers into our design and functionality.
Sustainable is: durable
Why buy an attractive piece of furniture if it’s not going to last? Sustainable furniture often utilizes high-quality recycled materials, which can outlast newer products constructed with more cost-friendly materials.
We also consider stellar craftsmanship to be an important factor in sustainability. When a product is designed to last, it reduces the need to purchase new furniture, hence reducing waste.