Salone Internazionale del Mobile 2018

Salone del Mobile in Milan is the must-see show of the year. The prestigious event takes place from 17-22 April 2018, during Milan Design Week and you can expect to see a wide variety of styles and products, from classic to modern design.

Our booth – pavilion 12 A03 / B04 – consists of 9 rooms, so you can expect something new around every corner. The protagonist this year is the Facette chair in black. Inspired by Origami, Alain van Havre designed a chair that has truly tested the limits of what is possible with solid wood. His pioneering sense of design, combined with our love for wood, was the ideal combination to bring this groundbreaking piece to life. The Facette chair, available in black or natural oak, combines two contrasting worlds. If you look at the chair, it looks smooth and refined, yet feels strong thanks to the vertical lines that form a solid triangular shaped base. Besides an exciting design, comfort and usability are also essential for Ethnicraft. With its slightly curved, and perfectly angled backrest, the Facette chair is not only beautiful but also comfortable.

“I wanted to create an exciting piece that is unconventional in design yet brought to life by using rudimental and recognizable shapes. By applying techniques inspired by Origami, we created a chair that pushed the know boundaries of what is possible with solid wood, but remained loyal to the character of this noble natural product.” – Alain van Havre, designer.


The second highlight is the Baretto stool by Sascha Sartory. The Baretto stool is a design where he brings the qualities of an industrial material together with solid wood. The pillowy shaped wooden seat is elegantly elevated by combining circular elements with solid straight lines made out of metal. by combining these characteristics, the Baretto stool will find its place in many settings.

Besides these two important items, we are also bringing our new collection, Ancestors by Ethnicraft, to Milan. This soon to be released new collection has already been extremely well received by the international press and design-community. The combination of contemporary designs and archaic carvings is sure to make an impression on our visitors. Expect more information on this exceptional collection in the coming weeks!


Come and see all these exciting new items for yourself! You can find us here: pavilion 12 A03 / B04