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Ethnicraft is now a member of Be Original Americas.

Authenticity, creativity, and enduring design have always been core elements of our brand. With our values aligned with those of Be Original Americas, the step to join forces was logical and easily made.

Be Original Americas is a non-profit committed to informing, educating and influencing manufacturers, design professionals and individuals on the economic, ethical, and environmental value of authentic design while preserving and investing in its future.

The value of authenticity cannot be underestimated or taken for granted in today’s market. Through a program of lectures, workshops, and roundtables, Be Original Americas’ goal is to establish a set of industry standards. With these in place, everyone from consumers to architecture and design professionals can support the hard work that goes in the objects we all love.

Among the other members are brands like Flos, Cassina, Alessi, Kartell, Vitra, and Moooi.

To learn more about Be Original Americas, click here.

 

 

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Presenting the 2018 novelties in Paris and Cologne.

During Maison & Objet in Paris and IMM in Cologne, we are introducing the newest additions to the Ethnicraft collection. From large pieces like the Spindle bed in Oak and the highly anticipated Bok extendable dining table to smaller items like the Torsion or Disc side tables.

With the introduction of our first novelties of the year, we continue to build on the success of our established collections and bring new designs into the limelight. Fresh interpretations of classic designs and brand-new items with interesting details and riveting characteristics. Solid wood continues to play its part as the protagonist in our collection, which continues to bring life to the balance between form and function for furniture that is truly lasting in both quality and design.

The booth itself, on both fairs, is a cumulation of contemporary architecture and design, and the warmth of solid wood. It is a representation of the recently renewed showroom at our HQ in Boom, Belgium. Each element, from flooring to colors and accessories, is chosen to harmonize in order to create a setting that is both appealing and welcoming.

At IMM you can find us here: hall 11.1 F-027-E-026

At M&O you can find us here: hall 7 – A77

See you there!