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Out of love for good design

Over the past 25 years, Ethnicraft has become synonymous with solid wood furniture. While looking back on our history, we decided to look forward too. Wood, one of nature’s purest creations, has always been and will be, the protagonist in our story. Yet at the same time, we see beauty in so much around us. The Anders collection is an exploration. A journey on which we challenge ourselves to work with new materials yet always remain true to our signature aesthetics. By broadening our own horizon, we now offer a wider selection of furniture to enrich the unique habitats of our clients even more.

The first marble we chose to work with is called “Carrara Marble” and it has its origin in Italy. More specifically in the city called Carrara, located in the northernmost tip of Tuscany. It is pristine white with soft blue/black and grey veins. This natural stone has been used over centuries and is regarded as one of the best / purest in the world. Throughout history, it was used in art and architecture. Michelangelo’s David and the Pantheon and Marcus Aurelius Column in Rome are just a few well-known examples. For now, we’ve used this on 3 pieces. Two coffee tables and a console.

 

The consoles have a solid black frame contrasts with the glass surface for a fresh twist on traditional cabinetry. The glass doors are the defining feature, and ample shelving maximizes storage and display options. The glass used in the cupboards is not regular glass but “tempered”. It is an important feature because it has increased strength. When it is broken, it will crumble in small granular chunks instead of splintering into jagged shards as “regular” glass does. These small chunks are less likely to cause injury, and in several countries, this type of glass is required by law.
When it comes to coloring, our glass has a light grey tint to it. It is transparent but the light shadowy effect adds to the luxurious look.

The DC chair’s airy and angular metal silhouette forms the basis of this minimalistic design. By balancing between solidity and softness, we created a dining chair that offers a different experience from any given angle.

 

The Anders collection was designed by Djordje Cukanovic is an award-winning industrial designer and founder of Chudes studio, a multidisciplinary design studio specialized in product design. He works with companies, brands and workshops on small to large projects, developing sophisticated and innovative products, solutions and manufacturing processes, from sketch to final product, ensuring an individual approach to every client.

 

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Ethnicraft is now a member of Be Original Americas.

Authenticity, creativity, and enduring design have always been core elements of our brand. With our values aligned with those of Be Original Americas, the step to join forces was logical and easily made.

Be Original Americas is a non-profit committed to informing, educating and influencing manufacturers, design professionals and individuals on the economic, ethical, and environmental value of authentic design while preserving and investing in its future.

The value of authenticity cannot be underestimated or taken for granted in today’s market. Through a program of lectures, workshops, and roundtables, Be Original Americas’ goal is to establish a set of industry standards. With these in place, everyone from consumers to architecture and design professionals can support the hard work that goes in the objects we all love.

Among the other members are brands like Flos, Cassina, Alessi, Kartell, Vitra, and Moooi.

To learn more about Be Original Americas, click here.

 

 

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Presenting the 2018 novelties in Paris and Cologne.

During Maison & Objet in Paris and IMM in Cologne, we are introducing the newest additions to the Ethnicraft collection. From large pieces like the Spindle bed in Oak and the highly anticipated Bok extendable dining table to smaller items like the Torsion or Disc side tables.

With the introduction of our first novelties of the year, we continue to build on the success of our established collections and bring new designs into the limelight. Fresh interpretations of classic designs and brand-new items with interesting details and riveting characteristics. Solid wood continues to play its part as the protagonist in our collection, which continues to bring life to the balance between form and function for furniture that is truly lasting in both quality and design.

The booth itself, on both fairs, is a cumulation of contemporary architecture and design, and the warmth of solid wood. It is a representation of the recently renewed showroom at our HQ in Boom, Belgium. Each element, from flooring to colors and accessories, is chosen to harmonize in order to create a setting that is both appealing and welcoming.

At IMM you can find us here: hall 11.1 F-027-E-026

At M&O you can find us here: hall 7 – A77

See you there!

 

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